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Customer and consumer behaviors are constantly changing and becoming even more diverse. As a result, the promotion of a product or service has become increasingly crucial. Industry fairs still maintain their significance as they serve as opportunities for sectoral gatherings and product and company introductions.

In today’s world, physical fairs still maintain their importance as they provide an opportunity to closely examine companies and products from various locations around the globe. In this era of intensified competition and increased reliance on online platforms, food fairs are gaining significance to enhance visibility in the industry. Therefore, we compiled the food fairs held in Turkey in 2023-2024, for you.

Participating in Food & Beverages Events in Turkey has Several Benefits

    1. Establishing Face-to-Face Communication with Target Audience and Potential Buyers

    2. Rapid Focus on the Target Audience

    3. Increasing Brand Awareness and Demonstrating Industry Strength

    4. Showcasing New and Existing Products to the Target Audience: 

    5. Exploring New Markets and Business Connections

    6. Outshining Competitors in the Market: By participating in fairs, you can gain a competitive edge over rivals.

    7. Better Understanding Competitors and Potential Customer Base

    8. Conducting High-Volume Sales with Exclusive Fair Promotions

    9. Sharing International Trade Experiences for Sectoral Knowledge Exchange: Fairs provide an opportunity to share experiences in international trade and exchange sector-specific knowledge with others in the industry.

Important Food Fairs Held in Turkey 2023-2024

The important international food fairs held in Turkey are as follows:

  1. World Food Istanbul (Istanbul)
  2. CNR Food (Istanbul)
  3. International Food and Beverage Specialty Fair (Antalya)
  4. Halal Expo (Istanbul)
  5. Export Gateway to Africa (Istanbul)
  6. Euroasia Interfresh Fair (Antalya)
  7. F Istanbul Food and Beverage Fair (Istanbul)
coimex-team-at-the-world-food-expo
Coimex Team is at the World Food Istanbul Fair

World Food Istanbul is a massive food fair hld in Turkey that brings together global food companies from all around the world in Istanbul. This year, it will take place at T├ťYAP Congress Center from September 6th to 9th, 2023. WorldFood hosts over 1,500 local and foreign exhibitors showcasing their products in 70 different product categories and thousands of brands. In addition to attracting nearly 50,000 visitors, the fair is also preparing to host more than 800 VIP buyers from over 70 countries.

fairs-held-in-turkey-CNR-food-beverage-fair-istanbul

Following, CNR Food is one of the significant fairs that bring together the global food industry in Istanbul. It will be held from September 7th to 10th at Istanbul Yenikap─▒-Avrasya Show & Art Center. The fair’s participant profile includes various sectors such as meat and meat products, fruits-dried fruits, and vegetables, dairy and dairy products, confectionery, biscuits, and bakery products, organic products, gourmet products, cereals and legume products, basic food products, food additives, and snacks.

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Thirdly, the 30th International Food and Beverage Specialization Fair will take place from February 6th to┬á 9th, 2024, at the ANFAS International Fair and Congress Center in Antalya. This food fair held in Turkey holds significant importance as one of Turkey’s major HORECA (Hotel/Restaurant/Caf├ę) fairs. The participant profile of the fair includes various sectors such as legumes, cereals, spices, solid and liquid oils, meat and meat products, dairy and dairy products, bakery products, additives, chocolate, confectionery, ice cream, wholesale food distribution, seafood, and beverages.

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Coimex Corporate Communication and Content Manager, Figen Karaaslan

Subsequently, anohter important boutique fair that brings together halal companies and products in Istanbul. It will be held from November 23rd to 26th, 2023, at the Ye┼čilk├Ây Istanbul Fair Center. Halal Expo will host more than 500 purchasing professionals from target markets worldwide, including Turkey, the Middle East, Central and Western Europe, the Balkans, and Africa, as part of the procurement delegation program. Additionally, new distributors will be present at the fair. There will be opportunities to establish halal business networks and sectoral conferences during the event.

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Following, the Export Gateway to Africa Fair which will take place on November 21st to 23rd, 2023, is fifth. It will be at Istanbul Yenikap─▒-Avrasya Exhibition and Art Center. The fair aims to create new markets beyond the contracting European market, establish an extensive trade-export network with Africa for Turkey’s leading sectors, and increase the trade volume between Turkey and African countries.

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The Interfresh Euroasia Fair, held in Antalya, will take place between September 28th and 30th, 2023. It brings together the sectors of vegetables, fruits, packaging, logistics, storage, and agricultural technologies under the Interfresh Eurasia Fair. The fair aims to create commercial and sustainable business traffic by bringing together participants, visitors, associations, sector unions, public institutions, and organizations.

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Coimex Co-founder, Deputy CEO, Onur Kutlu Gago

Last but not least, the F Istanbul Food and Beverage Fair took place at the Istanbul Expo Center from July 12th to July 14th. This year’s fair was the second edition, following its inaugural event in 2022. The main objective of the fair is to shape according to the industry’s needs, reach alternative exporters and products that will boost the country’s exports to global markets, connect participants with new customers, and offer them new market opportunities.

Did you know that for Coimex Growth Package members who set up a booth at the fair, we organize live B2B meetings on-site during the fair?

If you would like to have face-to-face meetings with other Coimex members at the fair where you also have a booth, you can reach us at the WhatsApp number +90 532 447 92 99

On February 6th, we experienced a highly destructive earthquake with its epicenter in Kahramanmara┼č. The earthquake caused significant devastation in Kahramanmara┼č, Hatay, Kilis, Diyarbak─▒r, Adana, Osmaniye, Gaziantep, Ad─▒yaman, ┼×anl─▒urfa, and Malatya. According to official figures, the earthquake resulted in a loss of more than 50,000 lives and many buildings either collapsed or suffered severe damage. Naturally, agriculture and food were also affected. In this article, we discuss the EarthquakeÔÇÖs Impact in Turkey on agriculture, food, and livestock.

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"After the two major earthquakes with magnitudes of 7.7 and 7.6 in Kahramanmara┼č central district, the food, agriculture, and livestock sectors, like many other industries, suffered damages."

Agricultural lands and production facilities in the region suffered significant losses due to the earthquake’s impact. Debrises swalloweed the agricultural equipment┬á burieng it under earth, and the region experienced a loss of workforce due to fatalities and mandatory migrations following the earthquake. The earthquake also had adverse effects on the environment and underground water sources.

The Extent of the Damage

According to the report prepared by the Presidency Strategy and Budget Directorate, the damages and losses in agriculture caused by the earthquakeÔÇÖs impact in Turkey have reached 24.2 billion Turkish liras, based on the initial assessments.

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Source: Anadolu Ajans─▒

The Food and Agriculture Organization of the United Nations (FAO) evaluated the effects of the earthquakes centered in Kahramanmara┼č in February on agricultural production in Turkey.

In a statement by the United Nations, it was mentioned that “Initial assessments indicate significant impacts on agriculture with preliminary estimates of $5.1 billion in losses and $1.3 billion in damages in the sector.”

In a written statement by the FAO, it was stated that “Devastating earthquakes hit the south of Turkey and the north of Syria on February 6, 2023. Initial assessments of the earthquakes’ impact in Turkey show serious damages in the affected regions in terms of agricultural infrastructure, livestock, crops, fisheries, and aquaculture.”

The statement further mentioned, “The earthquake severely affected 15.7 million people in Turkey and 11 agricultural cities that account for over 20% of the country’s food production. The region affected by the earthquake, known as Turkey’s ‘fertile crescent,’ constitutes 15% of the agricultural gross domestic product (GDP) and contributes to 20% of Turkey’s agricultural food exports.”

EarthquakeÔÇÖs Impact in Turkey on Livestock

In addition to agriculture, it is stated that the earthquake has also affected Turkey’s important livestock regions, leading to the death and serious injury of animals. The shortage of shelters and feed, interrupted vaccine production, risks of foot-and-mouth disease, and concerns about deteriorating livestock conditions after the earthquake have been raised.

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Approximately 50,000 small and large livestock perished.

Hamit Kurt, the Chairman of the Agriculture Orkam-Sen Inspection Board, prepared a report on Agriculture and Livestock in the earthquake-stricken region.

“In Turkey approximately 50,000 small and large livestock, around 3,000 beehives, and nearly 5,000 domestic animals (cats, dogs, birds, etc.) were observed to be perished in the region. Thousands of animals were injured due to the earthquakeÔÇÖs impact, and many animals had to be sold at prices below their value due to impossibility and compulsion by their owners.”

EarthquakeÔÇÖs Impact in Turkey To Reduce Fish Production by 7 Million Tons

The fishing industry in Kahramanmara┼č, which holds an important position in trout farming in Turkey, has also been negatively affected by the earthquake, just like other sectors. Due to the significant damage to numerous facilities and mass fish deaths, a 40% decrease is expected in trout production, which is carried out in Kahramanmara┼č and exported to 54 countries. Despite not having a coastline, the fish raised in the reservoirs of Kahramanmara┼č are exported to 15 countries.

Trout raised in facilities established on reservoirs in Kahramanmara┼č are exported to 15 countries, including Poland, Romania, Germany, Kuwait, Saudi Arabia, Russia, Lebanon, Qatar, Azerbaijan, Kazakhstan, Georgia, the United States, China, Iran, and Iraq.

Ibrahim Sar─▒, the President of the Kahramanmara┼č Fishermen’s Association, stated that approximately 14 facilities suffered serious damage during the earthquake, and he announced that this year’s trout production is expected to decrease from 17 million tons last year to 10 million tons. He also added that mass fish deaths occurred in all of their land-based facilities due to water supply disruptions.

Due to the damage incurred at some private-sector inland aquaculture facilities in the earthquake-stricken region, 101 tons of fish and 37.4 million fish fry died, resulting in a total fish cost estimated at 63.2 million TL (3.4 million dollars).

Source: 2023 Kahramanmara┼č and Hatay Earthquakes Report

According to the 2023 Kahramanmara┼č and Hatay Earthquakes Report, approximately 5,756 out of the 1.6 million beehives in the region have been damaged. The estimated cost of replacing them is 8.6 million TL (456,000 dollars).

This year, these 15 countries will have to import trout from other countries, leading to a decrease in Kahramanmara┼č’s fish exports and the amount it would earn from exports.

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EarthquakeÔÇÖs Impact in Turkey on Food and Agriculture ÔÇö Vegetables, Fruits, and Nuts

Malatya is known for its apricot production, while Gaziantep is the capital of Antep pistachios. Hatay has the highest mandarin orange production in Turkey and is the second-largest producer of plums. Kahramanmara┼č is among the leading provinces in walnut production. Ad─▒yaman ranks first in tobacco production in Turkey.

The earthquake-affected region accounts for 8.7% of Turkey’s vegetable production and 16.9% of fruit production. Without taking necessary measures, there is a significant risk of a significant decline in yields in certain fruit varieties.

Hatay takes the lead in Turkey for products such as parsley, chard, plums, lettuce, citrus fruits, pumpkin, carrots, peas, okra, mint, eggplant, olives, garlic, onions, turnips, cape gooseberries, and Trabzon dates. While fruit orchards account for 14.04% of Turkey’s total agricultural areas, Hatay’s share reaches 35.43%. Olive groves cover 51,841 hectares of this area. The total share of vegetable areas in Hatay is nearly three times the national average.

In Malatya, production is primarily based on apricots. The annual average production of dried apricots is around 80,000 to 100,000 tons. Turkey accounts for 90% of the global dried apricot market, with 70% belonging to Malatya.

The region holds 82.7% of Turkey’s pistachio production, with Gaziantep accounting for 23.4% and Ad─▒yaman for 11.3% of the production. Ad─▒yaman also has a significant share in chickpea and garlic production. Hatay contributes 2% of Turkey’s corn production, while Kahramanmara┼č contributes 3%. The region supplies 17.8% of Turkey’s almond production, with Ad─▒yaman accounting for that share. Hatay alone carries out 20.8% of Turkey’s citrus fruit production, contributing to 57.5% of the country’s total. In olive production, the region accounts for 16% of Turkey’s output, with Hatay having a 4% share.

Our exports in February decreased by 6.4% compared to the same month last year, reaching 18.6 billion dollars. According to customs data, there has been a significant decrease in exports, particularly in Hatay, Ad─▒yaman, Malatya, and Kahramanmara┼č, after the earthquake.

Source

After the earthquake, apricots remained unsold, farmers wait

In Malatya, one of the cities most affected by the earthquake on February 6th, apricots remained unsold by the farmers. The Great ┼×ire Market in Malatya also suffered significant damage due to the earthquake. Despite challenging conditions, efforts are being made to prepare for the new apricot season in Malatya, which meets 85% of the world’s dried apricot demand.

Erhan Almendi, the Vice Chairman of Malatya Commodity Exchange, stated that there has been a significant decline in dried apricot exports following the earthquakes with magnitudes of 7.7 and 7.6, centered in Pazarc─▒k and Elbistan. However, he expressed belief that this situation will be overcome.

Erhan Almendi emphasized the importance of apricots for the recovery of the city affected by the earthquakes, stating that Malatya is known as the “apricot capital of the world” and holds significant brand value.

Post-Earthquake Assistance and Recommendations

The Food and Agriculture Organization of the United Nations (FAO) is requesting $112 million to provide cash, livestock, and agricultural support to 900,000 people in rural areas affected by the earthquake.

According to a report prepared by the Presidency of Strategy and Budget, short-term measures that need to be taken include repairing damaged barns and sheds, rebuilding the collapsed ones, providing animal tents for animals with shelter problems due to the destruction of barns and sheds, and supplying roughage, concentrated feed, medication, and vaccines to livestock breeders.

The repair and reconstruction of facilities such as warehouses, processing plants, and silos, compensating for the losses incurred due to animal deaths, providing seed and fertilizer support to farmers to ensure spring planting, and taking measures to employ sufficient seasonal agricultural workers in the region are also included in the short-term policy recommendations.

We are including our exporters in the earthquake-affected region in the "Earthquake Zone Campaign" within the Coimex community.

We have prepared a campaign called the “Earthquake Zone Campaign” to support traders in the earthquake-affected region and contribute to their continuation of international trade during these challenging times. If your factory or central office is located in Hatay, Kahramanmara┼č, Gaziantep, Malatya, Ad─▒yaman, ┼×anl─▒urfa, Kilis, Diyarbak─▒r, ┼×─▒rnak, Adana, or Osmaniye, we are immediately opening your FREE Coimex account. After you make your first sale through Coimex, we will start your paid membership at a discounted rate. You can access the details of the campaign from here.

Contact us now to join the Coimex community for free.

The two Coimex members met in Bursa in the 2nd week of January and shook hands.

Two Coimex members, MST Enterprise and Go Fresh, met in Bursa recently. And they agreed to trade various fresh fruit products such as lemon and tangerine and held a successful B2B meeting through Coimex.

 

Mr. Mustafa S─▒rr─▒ is the owner of MST Enterprise which trades fresh fruits. Mr. Khalid Al Quood is the partner of Go Fresh which has large supermarkets and supplies groceries to big hotels and restaurants in Kuwait.

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gofresh-ve-MST-bursada-bulustu-b2b-gor├╝sme-gerceklestirdi

These two Coimex members from Turkey and Kuwait held a successful B2B meeting in Bursa, Turkey. This foreign trade relationship is based on trust. It started on the Coimex digital platform and has developed further with the face-to-face physical meeting in Bursa Turkey. And we hope it will last for many years.

 

We look forward to many commercial agreements and success stories of these two members, who came together and shook hands for trustable and sustainable trade.

 

Become a member of Coimex and start sustainable commercial relations with trustable companies.

International Food Fairs

International Food Fairs continue to be the most crucial and effective method for entering foreign markets in the globalized world.

International food fairs held annually are of great importance in bringing together food professionals. While the contribution of digitalization to trade is undeniable today, face-to-face and warm communication still maintains its effectiveness.

Global food fairs abroad have significant effects in terms of keeping track of sectoral developments, getting a close look at products and companies, and enhancing your company and product visibility.

What Does Participating in International Food Fairs Provide?

  1. Engaging in face-to-face communication with your target audience and potential buyers from around the world
  2. Introducing your company and products to your target audience quickly and intensively
  3. Increasing your brand awareness not only domestically but also internationally, demonstrating that you are a prominent and strong company within the industry to industry professionals and competitors
  4. Introducing your new products and other offerings to your target audience worldwide
  5. Finding new markets and connections worldwide, and expanding your network
  6. Gaining an advantage over your competitors in the market
  7. Getting to know and observe not only your competitors but also potential customers both domestically and internationally
  8. Being able to achieve high-volume sales through special promotions at trade shows and increasing your profits.

Around the world, numerous food fairs, both large and small, are organized. In this article, we have listed 12 worldwide food fairs for you.

12 International Food Fairs in the World (2023-2024)

1) Anuga (K├Âln)

2) Gulfood (Dubai)

3) World Food Moscow 

4) Food Expo Greece (Athens)

5) IFE (London)

6) Nigeria AgroFood

7) Thaifex Anuga Asia (Bangkok)

8) Asia Fruit Logistica (Hong Kong)

9) Sweets & Snacks Expo (Indiana- USA)

10) MIFB (Malaysia)

11) SIAL Paris

12) West Africa Agrofood (Kenya)

Anuga Fair; with its liveliness, diversity, and dynamism, it is one of the world’s leading food and beverage fairs. As the global food industry is currently undergoing dynamic changes towards a sustainable and fair food system, the fair will be held from October 7 to 11, 2023. This year, the fair stands out with the concept of sustainability and offers participating companies visibility and extensive business connections with its wide range of products.

Gulfood, among the world’s largest international food fairs, has been held annually in Dubai since 1987. Fair is scheduled for February 19-23, 2024. The 2022 fair brought together over 5,000 food and beverage companies, showcasing more than 100,000 new products from over 125 countries. The food fair provides an opportunity to develop new relationships and strengthen existing ones, and significant participation is expected again this year.

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Coimex attended World Food Moscow

World Food Moscow has been opening its doors in the fall for over 30 years, taking place in Moscow from September 19 to 22, 2023. The professional fair where food producers, service providers, retailers, wholesalers, food and beverage distributors, and exporters meet with buyers. This year, it is expected that over 1,000 companies from 39 countries will showcase their products at the fair.

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Food Expo Greece is held in the capital city of Greece, Athens, from March 9 to 11, 2024. This fair, which has been shaping the future of the food and beverage industry and presenting global trends and innovations, has been held for 10 years. In 2024, FOOD EXPO aims to showcase the products of 1,300 leaders in the Greek and global food and beverage industry to thousands of food traders.

IFE, the global food and beverage trade show, will take place in London, the capital of the United Kingdom, from March 25 to 27, 2024. This event brings together 27,000 food and beverage professionals for face-to-face interactions, allowing them to sample new products, establish lasting business connections, discover suppliers that contribute to their business, and gain a competitive advantage, bringing together more food and beverage buyers and suppliers than other events in the United Kingdom.

The 9th edition of the fair is set to take place in Nigeria from March 26 to 28, 2024. Nigeria is predicted to become the world’s third most populous country by 2050, following India and China. In 2019, Nigeria’s population was measured at 201 million, making it the seventh-largest country in the world after China, India, the United States, Indonesia, Brazil, and Pakistan. Given its continuous growth and opportunities, the fair holds significance for Nigeria as an open and expanding market.

Thaifex Anuga Asia Fair, one of the leading international food fairs, will take place in Bangkok from May 28 to June 1, 2024, holding the distinction of being one of the largest food and beverage fairs in Southeast Asia. With over 3,000 exhibitors from 45 countries and more than 78,000 visitors from 133 countries, the fair welcomes food professionals to Bangkok.

Asia Fruit Logistica Fair will take place in Hong Kong from September 4 to 6, 2024. The fair covers the latest innovative products and ideas across the fresh produce industry value chain. The global food fair provides a great opportunity for industry professionals to develop new markets, expand existing ones, establish new high-level connections, and gather essential market insights into fresh produce trade across the entire Asian region.

The Sweets & Snacks Expo Fair will be held in Indiana, USA from May 14 to 16, 2024. This vibrant city promises to add a fresh flavor to the world’s leading confectionery and snack event. The fair not only promises visitors and participants the latest products in the industry, innovations, and business connections but also offers the opportunity to experience the most fantastic trends within the fair.

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Coimex attended MIFB

The Malaysian International Food and Beverage Trade Fair (MIFB) will take place at the Kuala Lumpur Convention Centre in Malaysia from July 17 to 19, 2024. MIFB aims to shape the future of the food industry and provides a platform for businesses in the sector to showcase their products and services to leading buyers in the region. The fair will feature participation from over 600 companies from more than 80 countries.

From January 19th to 23rd, 2024, in Paris, this food fair, which is held in Paris every year and is of great interest to the food sector, opens its doors to food professionals. SIAL Paris is organized exclusively for trade visitors. The fair aims to be a source of inspiration for the entire global food community. It promises to discover the latest trends and innovations in the food industry and to meet the right partners to accelerate food companies’ business.

The West Africa Agrofood exhibition will be held in Kenya from October 8 to 10, 2024. This fair, which takes place in Abidjan, West Africa, covers agriculture, food processing and packaging, and food materials. According to GTAI German Trade & Invest, Ivory Coast is becoming the grain hub of West Africa. The agriculture and food industry in Abidjan remains highly dynamic, both in terms of production and processing.

The organization of tradeshows, one of the traditional methods, was interrupted, especially during the pandemic. The pandemic continues to affect the whole world. If you think about whether the interest in traditional fairs has decreased in this process and whether the effect of these fairs has decreased, then the answer is in this article.

We are a digital platform that provides the opportunity to conduct foreign trade in a trustable community, enables target audiences to be found by both exporters and importers, offers one-to-one communication with decision-makers, and provides social media services to traders. Although you think that the system makes sense, if there are still some question marks in your mind, then this article will support your decision to join Coimex.

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1) How Is Coimex Different From Other Digital Platforms?

In cooperation with local chambers of commerce, only companies that are high quality and trustable are being accepted to Coimex. Coimex is very different from solutions like TradeAtlas, which works like a static catalog and is closed to interaction, and traditional marketplace solutions like IndiaMart and Alibaba, which are suitable for spot shopping and contain many companies of different qualities. After becoming a member, you not only reach trustable companies in your target audience and communicate directly with decision-makers, you can also develop long-term relationships through a social media platform where you can share your announcements and have conversations about foreign trade.

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2) How Can I Be Sure Without Trying the Product?

In foreign trade, the time needed for trust-based and good relations to be established is more than one or two months. It is thought that after you become a member of our system, you can be matched with an average of 1-3 companies per month. After two months of being a member of our system, you can cancel your membership, if you are not satisfied with it. The best thing you can do as a member is to exhibit the maximum number of products your package allows in these first two months and see if you can get results quickly.

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3) Will I be able to get a return on my investment?

You will acquire visibility in the digital world once you have a Coimex membership. Coimex eliminates the need for you to trade solely physically by bringing foreign trading to a trustable platform. Even if you don’t have a website, the membership features will allow you to display your company and its products 24/7. With a single click, you can directly contact the company’s decision makers and check their profiles, prior transactions, scores, and comments. You’ll make a great return on your investment and save time and money with your first trade in a year.

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4) Will I be able to reach the companies in my target audience?

After you become a member of Coimex, we predict that you will find 1-3 companies per month that are suitable for your target market among trustable importer and exporter members separated by geographical region and product categories. Our member application process is carefully managed, and we work in association with chambers of commerce. Therefore, there are few but very qualified companies in the system. Coimex aims to find reliable and qualified companies for its members, right in their target audience. This helps ensure that trade is carried out on a trusted platform, and with carefully selected companies that are trustable. 

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5) Does it appeal to companies with narrow marketing budgets?

Yes, it does. Today, regardless of whether you are a large or small company, you need to have a modern website, advertise on Google, Linkedin, and social media, and allocate a budget for fairs, events, customer visits, and training in order to be competitive and not fall behind. Coimex provides you with a membership at a much lower cost than you would spend on other digital channels, and the opportunity to instantly contact and directly seize opportunities with those who are suitable for your target audience among the reliable companies selected, without causing you to get lost in the digital world. 

If you found answers to your questions after this article and the system made sense to you, we would like to see you in our community of reliable traders. Come join us now.

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